Sturrock

Sturrock Shipping launches new Corporate Identity

With Sturrock Shipping having celebrated its 40th anniversary in September 2009 the company can look back on four challenging but successful decades that have built a solid foundation for the future.

Sturrock's ongoing success has largely been brought about through significant investment in its major asset -  our staff.  So much so that the staff were instrumental in redefining the Company's vision and mission statement last year and from this flowed our new corporate identity. The fresh branding reflects a contemporary look and feel for the company but at the same time the new logo retains the past whilst expressing the company's new vision for the future.

Familiar aspects remain from the legacy triangular logo but light blue has replaced silver and symbolises a fresh approach, the customised font reflects a more modern feel, bold type communicating stability and finally the triangle containing the "S" has evolved to an open triangular shaped "Sturrock" suggestive of the company moving forward and expanding into the African continent.

At a glance the new look conveys more emotion and increased confidence whilst at the same time it is more personal which communicates our true brand differentiation. It sends out a clear signal, not only to all our committed employees, but also to our clients, suppliers and other key stakeholders outside. The reputation of the Sturrock Shipping brand, however, ultimately rests on the quality of the services it renders its customers.